THE END-TO-END PHOTOGRAPHIC WORKFLOW

From memory card to client-ready. One intelligent workflow.

Cull, enhance, structure, seal, present and publish your photography without rebuilding the same shoot across five different apps.

Watch a shoot run through ShootCleanerExplore the workflow

€195 once.No monthly subscription.Your presets.Your AI key.Your workflow.

See lifetime pricing

Built inside a working portrait studio by a photographer who has shot more than 27,000 sessions.

Own the workflow. Don’t rent it.

Buy it once. Keep the version you own. Optional Care keeps it evolving.

  • €195 once

    Founding price, then €395

  • No subscription

    Updates optional, never compulsory

  • Your Adobe presets

    Bring the look you already built

  • Your OpenAI or Gemini key

    No bundled AI, no credits

No bundled AI subscription. No per-image credits, and no markup on somebody else’s model.

See what €195 includesDownload for Windows

EUR · Windows 10 and 11 · 14-day refund

The shoot keeps moving.

One set of files moves through every stage. No duplicate project setup. No broken handoff halfway through.

  1. Stage 01

    Import

    Name the shoot, connect the client if needed and bring in the folder.

    • CRM-linked albums
    • EXIF ingestion
    • RAW/JPEG workflow
    • local folder import
    The albums view: four shoots as cards — a newborn session, a maternity portrait, a wedding and a birthday — each with a highlight image, a five-star badge and a label marking it as highlights or a duplicate.
    Every shoot as its own album.

  2. Stage 02

    Analyse and cull

    Faces, eye contact and expressions are read on every frame — and the rating arrives with the reasoning attached.

    • duplicate detection
    • closed-eye signals
    • face and expression analysis
    • explainable ratings
    • photographer review remains in control
    A frame the AI has declined: marked Not Accepted at two stars, with the reason given plainly — the image is overexposed and losing highlight detail, against a bright, airy style that should keep it. Alongside sit six faces detected, expressions read, and ready-written alt text, keywords and hashtags.
    It tells you what it rejected, and why.

  3. Stage 03

    Enhance

    Apply a style-aware starting point, then refine the result with controls you can see and override.

    • custom XMP presets
    • AI recommendations
    • batch enhancement
    • manual fine control
    • before/after comparison
    The enhance view with a split comparison down the middle of one photograph, original on the left and enhanced on the right, beside a Signature Look preset tuned from the photographer’s own portfolio.
    A look tuned from your portfolio, not a generic filter.

  4. Stage 04

    Structure

    Ratings, labels, captions, usage and SEO intent travel with the image instead of living in a separate spreadsheet.

    • Lightroom-friendly profile
    • Photo Mechanic/DAM compatibility
    • IPTC/XMP metadata
    • captions and keywords
    • consistent archive structure
    A single frame under analysis: three faces detected with two making eye contact, expressions read as smiling and candid, a plain-language description, and beneath it ready-written alt text and eight keywords for the web, alongside a metadata profile that embeds all of it into the file.
    Alt text, keywords and captions, written for every analysed image.

  5. Stage 05

    PixelSeal

    An optional identity signal, written into JPEG exports on their way out.

    • selectable strength
    • metadata-safe modes
    • optional PixelSeal registry
    • connected API feature
    The export screen, offering an optional invisible PixelSeal identity signal with selectable strength and metadata handling, and an evidence-based case study with FAQ and structured data toggles, before choosing where the finished files go.
    Seal, document and deliver in one pass.

  6. Stage 06

    Present

    Move from selection to an immersive client viewing experience without rebuilding the session elsewhere.

    • full-screen client display
    • emotion filters
    • favourites and cart
    • IPS controls

    Move from selection to an immersive client viewing experience.

    The client selection view showing one photograph large, with filters for favourite, maybe, no and undecided, a filmstrip of the full shoot beneath, and buttons to mark the frame or add it to an order.
    Selection and ordering, without rebuilding the shoot elsewhere.

  7. Stage 07

    StoryCut

    Turn selected photographs into a paced visual story for client presentation, social media or portfolio use.

    • AI Best Picks
    • target image count
    • reel styles

    Turn selected photographs into a paced visual story for client presentation, social media or portfolio use.

    The StoryCut builder showing all six pacing styles at once — cinematic, social, family, minimal, brand and portfolio — each with its seconds per slide, resolution and frame rate.
    Six pacing styles, from social cuts to a 4K portfolio showcase.

  8. Stage 08

    Case study and publish

    Create an image-led, evidence-mapped case study, then send it to the correct website or studio endpoint.

    • image-grounded copy
    • EXIF-aware technical detail
    • FAQ
    • JSON-LD
    • image placements
    • evidence map
    • WordPress export
    • multiple publishing endpoints
    • TogNinja integration

    Create an image-led, evidence-mapped case study.

    The export screen, offering an optional invisible PixelSeal identity signal with selectable strength and metadata handling, and an evidence-based case study with FAQ and structured data toggles, before choosing where the finished files go.
    Seal, document and deliver in one pass.

  9. Stage 09

    Export

    Finish with structured, traceable deliverables rather than another folder of anonymous JPEGs.

    • export destination
    • organised output
    • metadata status
    • PixelSeal status
    The export grid, showing twenty-six selected frames each labelled as enhanced or original, ready to write out in a chosen format and resolution.
    Every frame accounted for before it leaves.

Culling is one decision. Delivery is the whole job.

The usual stack

  • culling app
  • preset editor
  • metadata tool
  • client gallery
  • slideshow or reel builder
  • case-study writer
  • website uploader
  • CRM
  • proofing tool
  • watermark or provenance service

ShootCleaner

The same ten jobs, one file set, no re-import between them.

  • culling app
  • preset editor
  • metadata tool
  • client gallery
  • slideshow or reel builder
  • case-study writer
  • website uploader
  • CRM
  • proofing tool
  • watermark or provenance service

ShootCleaner is designed to replace the broken handoffs between tools — not become one more subscription in the chain.

Every AI culler makes a decision. Ours shows its working.

Don’t just see the decision. See the reason behind it.

ShootCleaner does not hand you a mysterious shortlist. It shows the technical, expression, subject and style reasoning behind each decision — so you can agree, disagree, or override it.

ShootCleaner does not only score a frame. It explains what it found and why the image stands out.

  1. What it sawThe image is overexposed.
  2. What that costsHighlight detail is being lost.
  3. Against your styleYour bright, airy look should be keeping that detail.
  4. What it suggestsReduce exposure and recover the highlights.

ShootCleaner recommends; the photographer decides.

A grid of wedding frames labelled Accepted, Highlights and Not Accepted, with one two-star frame selected. Beside it the analysis explains the low score: the image is overexposed and losing detail in the highlights, against the bright airy style it should be keeping. Ready-written alt text and keywords sit underneath, one of them the word overexposed.
A rating, and the reason for it, on the same screen.

“AI culling doesn’t choose the photographs I would choose.”

Then don’t take its word for it. Read the reasoning, and overrule it where you disagree — that is what the reasoning is there for.

Start from your look — not a generic filter.

One photograph split down the middle by a draggable divider: the original on the left in full colour, the enhanced version on the right in soft black and white, with the rest of the shoot in a filmstrip below.
Drag the divider. Judge the change on the image, not a slider value.

Use your portfolio and presets to guide the starting point, then keep full control over the final image.

Point ShootCleaner at the portfolio pages on your own website. It reads your lighting, colour and editing decisions, builds a style profile from them, and every suggestion starts from there.

Your look. Your AI. Your workflow.

Switching tools usually means abandoning the presets you built and signing up to somebody else’s AI. Neither applies here.

Use your own Adobe presets

Upload your own Adobe XMP presets.

Keep the Lightroom and Adobe presets you already trust. ShootCleaner works with the look you have spent years building rather than moving you into another preset ecosystem.

Bring your own AI key

Connect your own OpenAI or Gemini key. You choose the provider, you hold the key, and you pay them directly.

Vision runs against your own OpenAI or Gemini account. You pick the provider, you see the usage, and you can revoke the key whenever you like.

Your API key is encrypted in your own system keychain — it is never held on our servers.

No bundled AI subscription. No per-image credits, and no markup on somebody else’s model.

The API key dialog: a field for an OpenAI key, a note that keys are stored encrypted in the system keychain, a provider switch between OpenAI and Google Gemini with Gemini described as typically faster and cheaper, and a second optional field for a Gemini key.
Your key, your provider, encrypted in your own keychain.

Your images should remember what they are.

ShootCleaner can embed ratings, labels, captions and structured context into the output so Lightroom, Photo Mechanic and digital asset systems can understand the work later.

Metadata is embedded in the exported file itself, so it travels with the image into whatever catalogue or asset system you use next.

A single frame under analysis: three faces detected with two making eye contact, expressions read as smiling and candid, a plain-language description, and beneath it ready-written alt text and eight keywords for the web, alongside a metadata profile that embeds all of it into the file.
Alt text, keywords and captions, written for every analysed image.

Post-production meets the studio operating system.

Connect a ShootCleaner album to a TogNinja client and publish finished content back to the correct studio endpoint.
The TogNinja website, describing it as the business operating system for photographers — connecting website, leads, calendar, clients, payments, galleries and marketing — beside a live activity feed showing an enquiry captured, a booking confirmed, a questionnaire scheduled and a gallery delivered.
TogNinja runs the business around the shoot.

TogNinja sends

  • client
  • session
  • questionnaire context
  • gallery destination
  • publishing destination

ShootCleaner returns

  • selected images
  • exports
  • metadata
  • case study
  • gallery files
  • publishing output

The booking does not have to be disconnected from the photographs it created.

One shoot can finish as more than a folder.

Client Delivery

  • organised files
  • gallery-ready output
  • client display

Portfolio

  • selected highlights
  • portfolio images
  • style analysis

Marketing

  • story reels
  • captions
  • case studies
  • FAQ
  • structured data

Archive

  • metadata
  • ratings
  • searchable context
  • consistent naming

Optional identity protection before export.

Sealing from ShootCleaner

Optionally seal exported photographs with an invisible identity signal before delivery.

Add an invisible identity signal to selected JPEG exports, with configurable strength, metadata handling and optional registry support.

  • Optional connected service
  • optional
  • JPEG exports
  • requires PixelSeal connection
  • connected service

PixelSeal on its own

PixelSeal itself covers images and video — so attribution survives compression, reposting and platform processing.

Included as a full licence with the Workflow Bundle, or available separately.

PixelSeal adds an identity signal. It does not by itself constitute proof of ownership.

The PixelSeal website, explaining that it embeds a structured identity signal into images so attribution survives compression, reposting and platform processing, beside a diagram of an eight-by-eight coefficient grid with an encoded signal detected.
PixelSeal keeps your name attached after the internet has had it.

Built by someone who has lived every version of the workflow.

I could probably have bought a house with what I’ve spent on photography software subscriptions over the years. I got tired of renting the same tools forever, so I built the workflow I wanted to own.

Matt Jones — Founder, ShootCleaner

ShootCleaner was not designed from a feature checklist. It grew from decades of importing, selecting, editing, presenting and delivering real client work.

Built inside a working portrait studio by a photographer who has shot more than 27,000 sessions.

Read the full story

  1. Photography study and darkroom

  2. Professional film work

  3. Hasselblad transparency weddings

  4. Digital transition leadership

  5. Large-volume portrait studios

  6. Vienna studio

  7. ShootCleaner

Professional software should not become permanent rent.

Buy a perpetual license. Keep using the version you own. Twelve months of Care are included, and renewal remains optional.

Buy it once. Keep the version you own. Optional Care keeps it evolving.

ShootCleaner Founding Licence

Own the workflow. Founding member price.

€195

Founding price. €395 after the first 1,000 activations.

once

2 devices

  • AI culling with rationale
  • Style-first AI learning
  • Duplicate detection
  • Closed-eye detection
  • Enhancement recommendations
  • Professional presets
  • Structured metadata embedding
  • Case study export
  • 12 months Connected Care included

Founding Workflow Bundle

ShootCleaner, TogNinja and PixelSeal together.

€295

Founding price. €595 after the first 1,000 activations.

once

2 devices

  • Everything in the ShootCleaner Founding Licence
  • TogNinja studio operating system
  • PixelSeal identity sealing
  • Post-production connected to the booking
  • 12 months Connected Care included

PixelSeal

Identity sealing, bought on its own.

€95

Founding price. €195 after the first 1,000 activations.

once

1 device

  • Invisible identity signal on JPEG export
  • Selectable strength
  • Metadata-safe modes

Connected Care

12 months included, then €95/year.

Billing is deferred for the first 12 months.

Care is optional. If you do not renew, ShootCleaner keeps working and you keep the version you own.

Refunds

14-day refund period.

Platforms

  • WindowsAvailable now
  • macOSmacOS in development
  • Your Adobe presets
  • Your OpenAI or Gemini key
See lifetime pricingDownload for Windows

Local where it should be. Connected when you choose.

On your computer

Runs locally

Your RAW files stay in your own folders. ShootCleaner reads them where they are and writes back to where you choose.

Optional connected services

Optional connected service

  • PixelSeal

    Exported JPEG derivatives sent to the PixelSeal service.

  • Licence validation

    Licence key and device identifier.

  • Case-study generation

    Image derivatives and EXIF for evidence-grounded copy.

  • WordPress publishing

    Selected images and generated content.

  • TogNinja connection

    Album, client and session context.

  • Update checks

    Installed version.

  • Analytics

    Anonymous usage events.

Read the security model

Photographers who stopped bunny-hopping between apps.

Finally, a culling system whose decisions I actually agree with.

Finally, a culling system whose decisions I actually agree with. It picks the frames I would have picked, the automatic metadata saves a ridiculous amount of time, and PixelSeal fits perfectly into my Getty workflow. I can trust the cull instead of checking every decision twice.

Tancredi J. Bavosi

Getty Images photographer

ShootCleaner gave me my weekdays back.

ShootCleaner gave me my weekdays back. I shoot most weekends; now the processing and delivery doesn’t swallow the rest of the week. TogNinja sync handles the client side, the website and admin stay connected, and the automatic case studies are brilliant. I’ve cut several subscriptions too. Five-day weekends are quite addictive.

Susan Grace Hinman

Photographer, Brighton

ShootCleaner finally joins the whole process together. No more bunny-hopping between software.

I’ve worked in studios for 22 years. The workflow was always the same: import, export, edit, upload, download, email — then do half of it again in another app. ShootCleaner finally joins the whole process together. No more bunny-hopping between software.

Simon Parrott

New Age Fotografie, Vienna

Business partner of the founder.

Your shoot is not finished when the cull ends.

Take it from imported folder to client-ready, archive-ready and publish-ready output in one connected workflow.

Get ShootCleanerWatch the full workflow

Windows available now. macOS in development. Get told when it lands

  • Windows: Available now
  • macOS: macOS in development